{"id":43474,"date":"2023-01-31T10:41:24","date_gmt":"2023-01-31T10:41:24","guid":{"rendered":"https:\/\/www.qustodio.com\/?page_id=43474"},"modified":"2024-01-23T07:23:10","modified_gmt":"2024-01-23T07:23:10","slug":"online-video-qustodio-annual-data-report-2022","status":"publish","type":"page","link":"https:\/\/www.qustodio.com\/en\/from-alpha-to-z-raising-the-digital-generations\/online-video-qustodio-annual-data-report-2022\/","title":{"rendered":"Online video | Qustodio Annual Data Report 2022"},"content":{"rendered":"

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RESEARCH BY APP CATEGORY<\/strong><\/h2>\n

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Online
video<\/strong><\/p>\n

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Online video<\/h1>\n

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What we found for online video apps<\/h3>\n

While the streaming wars waged on across 2022, kids\u2019 eyes were still fixed on community created-content on long-term favorite YouTube. So much so that children managed to raise their average daily time on YouTube by 20%<\/strong> over 2022, hitting our report\u2019s all-time high of 67 minutes a day.<\/p>\n

Despite most streaming services facing heavy costs over 2022<\/a><\/span>, with estimates suggesting losses of up to $10bn USD, children still managed to up their video content time by 18%<\/strong> over the course of the year. On average, kids worldwide watched 45 minutes of online video daily, with the popularity of long-term favorites YouTube, Netflix, and Disney+ rising in 2022. In terms of growth, Netflix and Amazon Prime Video were 2022\u2019s winners, experiencing an increase in popularity of 7% and 10% respectively.<\/p>\n

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THE MOST POPULAR KIDS’ ONLINE VIDEO SERVICES<\/h3>\n

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In all countries analyzed in our report, YouTube was the clear winner<\/strong> in terms of popularity, and by a considerable margin. Globally, 63% of kids use YouTube<\/strong>, with that number rising to 67% in the UK, and an incredible 73% of children in Spain, for the second year running. YouTube also claimed the top spot in the US (60% of kids) and Australia, where 58% of children used the online video service.<\/p>\n

Netflix was kids\u2019 second choice in 2022, with 39% popularity worldwide<\/strong> and in the US. More Spanish and British children use Netflix than their Australian counterparts: 41% and 43% of children use the streaming platform, as opposed to just 34% in Australia.<\/p>\n

One of the only platforms in our top 5 to experience a dip in global popularity was live streaming service Twitch, with only 11% of kids tuning in over 2022, compared to 16% in 2021. This trend was similar across all countries analyzed, with Twitch going down at least one position in Spain, the UK, and Australia<\/strong>, and falling out of the top 5 completely in the United States.<\/p>\n

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