{"id":98347,"date":"2026-01-09T18:01:05","date_gmt":"2026-01-09T18:01:05","guid":{"rendered":"https:\/\/www.qustodio.com\/?page_id=98347"},"modified":"2026-02-10T08:00:34","modified_gmt":"2026-02-10T08:00:34","slug":"lost-in-the-scroll","status":"publish","type":"page","link":"https:\/\/www.qustodio.com\/en\/lost-in-the-scroll\/","title":{"rendered":"Lost in the Scroll"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/14155458\/hero-desktop-scaled.png” background_enable_image=”on” min_height=”600px” custom_padding=”2px||2px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”149px||148px||false|false” custom_padding=”3px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]QUSTODIO ANNUAL REPORT 2025<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”82px” global_colors_info=”{}”]Lost in
\nthe scroll<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”30px” global_colors_info=”{}”]Parenting algorithms, apps, and AI in an online age<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”on|on|off” admin_label=”H1 & H2″ _builder_version=”4.24.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”24px||44px||false|false” custom_padding_tablet=”24px||44px||false|false” custom_padding_phone=”0px||0px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.20.4″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||12px|||” custom_padding_tablet=”” custom_padding_phone=”12px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”24px” text_orientation=”center” max_width=”812px” module_alignment=”center” text_font_last_edited=”off|phone” global_colors_info=”{}”]<\/p>\n

Featuring global insights on children’s app and AI usage, the day-to-day challenges of digital parenting, and strategies for parents to help reduce the pressures, Qustodio\u2019s 7th annual report explores children\u2019s online experiences and digital safety in 2025.<\/span><\/span><\/p>\n

[\/et_pb_text][qusd_button button_text=”Read the report” tracking_id=”ADR_2025_EN_landing” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||32px||false|false” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/15090129\/ADR_2025_EN-2.pdf” link_option_url_new_window=”on” custom_css_main_element=”display: flex;||flex-direction: row;||justify-content: center;” global_colors_info=”{}”][\/qusd_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/14155506\/hero-mobile.png” background_enable_image=”on” height=”800px” custom_padding=”||||true” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”66px|auto|392px|auto|false|false” custom_padding=”3px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||7px||false|false” text_line_height_phone=”30px” global_colors_info=”{}”]<\/p>\n

QUSTODIO ANNUAL REPORT 2025<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”82px” custom_margin=”7px||7px||false|false” text_line_height_phone=”50px” global_colors_info=”{}”]<\/p>\n

Lost in
the scroll<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”30px” text_line_height_phone=”30px” global_colors_info=”{}”]<\/p>\n

Parenting algorithms, apps, and AI in an online age<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Digital age” _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09182140\/Key-findings-from-the-report-background-desktop-scaled.png” background_enable_image=”on” custom_margin=”0px||||false|false” custom_padding=”0px||100px||false|false” custom_padding_phone=”24px||0px||false|false” bottom_divider_height=”20px” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”144px||||false|false” global_colors_info=”{}”]<\/p>\n

Key findings from the report<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” module_class=”qusd-slider-row” _builder_version=”4.24.0″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” width=”100%” min_height=”482.4px” custom_padding=”|40px|4px|40px|false|false” border_radii=”off|||10px|10px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”12 years” image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09183320\/Check-icon.png” image_icon_width=”45%” icon_alignment=”left” module_class=”qusd-slider-row” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Poppins|700|||||||” header_font_size=”40px” header_line_height=”52px” body_text_align=”left” body_font_size=”18px” background_color=”#FFFFFF” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/08\/30154133\/Howitworks_Background_Desktop-scaled.webp” custom_margin=”22px||||false|false” custom_padding=”24px|32px|80px|32px|false|true” animation=”off” hover_transition_duration=”0ms” header_font_size_tablet=”” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”32px” header_line_height_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”18px” body_font_size_last_edited=”on|phone” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset3″ box_shadow_blur=”80px” box_shadow_spread=”-7px” box_shadow_color=”#ede9f6″ image_max_width_tablet=”” image_max_width_phone=”141px” image_max_width_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The most common age parents gave their child their first smartphone, with 1 in 4 parents (25%) choosing this age.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”x3″ image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09183318\/ChatGPT-icon.png” image_icon_width=”45%” icon_alignment=”left” module_class=”qusd-slider-row” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Poppins|700|||||||” header_font_size=”40px” header_line_height=”52px” body_text_align=”left” body_font_size=”18px” background_color=”#FFFFFF” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/08\/30154133\/Howitworks_Background_Desktop-scaled.webp” custom_margin=”22px||||false|false” custom_padding=”24px|32px|80px|32px|false|true” animation=”off” hover_transition_duration=”0ms” header_font_size_tablet=”” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”32px” header_line_height_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”18px” body_font_size_last_edited=”on|phone” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset3″ box_shadow_blur=”80px” box_shadow_spread=”-7px” box_shadow_color=”#ede9f6″ image_max_width_tablet=”” image_max_width_phone=”141px” image_max_width_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

The increase of children using the ChatGPT app around the world, with use tripling from 9% of kids to 30% globally.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”16 years” image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09183324\/Hashtag-icon.png” image_icon_width=”45%” icon_alignment=”left” module_class=”qusd-slider-row” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Poppins|700|||||||” header_font_size=”40px” header_line_height=”52px” body_text_align=”left” body_font_size=”18px” background_color=”#FFFFFF” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/08\/30154133\/Howitworks_Background_Desktop-scaled.webp” custom_margin=”22px||||false|false” custom_padding=”24px|32px|80px|32px|false|true” animation=”off” hover_transition_duration=”0ms” header_font_size_tablet=”” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”32px” header_line_height_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”18px” body_font_size_last_edited=”on|phone” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset3″ box_shadow_blur=”80px” box_shadow_spread=”-7px” box_shadow_color=”#ede9f6″ image_max_width_tablet=”” image_max_width_phone=”141px” image_max_width_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The age most parents in the US, Brazil, the UK, Spain, and Australia felt was most appropriate for children to start using social media.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” module_class=”qusd-slider-row” _builder_version=”4.24.0″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” width=”100%” min_height=”520.5px” custom_padding=”15px|40px|1px|40px|false|false” border_radii=”off|||10px|10px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”2.2 hours” image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09183329\/TikTok-icon.png” image_icon_width=”45%” icon_alignment=”left” module_class=”qusd-slider-row” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Poppins|700|||||||” header_font_size=”40px” header_line_height=”52px” body_text_align=”left” body_font_size=”18px” background_color=”#FFFFFF” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/08\/30154133\/Howitworks_Background_Desktop-scaled.webp” custom_margin=”22px||||false|false” custom_padding=”24px|32px|100px|32px|false|true” animation=”off” hover_transition_duration=”0ms” header_font_size_tablet=”” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”32px” header_line_height_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”18px” body_font_size_last_edited=”on|phone” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset3″ box_shadow_blur=”63px” box_shadow_spread=”5px” box_shadow_color=”#ede9f6″ image_max_width_tablet=”” image_max_width_phone=”141px” image_max_width_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The average daily time kids around the world spent on TikTok. The app\u2019s heaviest users for 2025 were in the US, rising to an average of 2.5 hours.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”-14%” image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09183322\/Clock-icon.png” image_icon_width=”45%” icon_alignment=”left” module_class=”qusd-slider-row” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Poppins|700|||||||” header_font_size=”40px” header_line_height=”52px” body_text_align=”left” body_font_size=”18px” background_color=”#FFFFFF” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/08\/30154133\/Howitworks_Background_Desktop-scaled.webp” custom_margin=”22px||||false|false” custom_padding=”24px|32px|80px|32px|false|true” animation=”off” hover_transition_duration=”0ms” header_font_size_tablet=”” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”32px” header_line_height_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”18px” body_font_size_last_edited=”on|phone” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset3″ box_shadow_blur=”63px” box_shadow_spread=”5px” box_shadow_color=”#ede9f6″ image_max_width_tablet=”” image_max_width_phone=”141px” image_max_width_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

The dip in time kids spent on communication apps such as Snapchat, WhatsApp, and Discord globally, versus a +16% increase in time spent on social media apps.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”+1 hour” image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09183326\/Roblox-icon.png” image_icon_width=”45%” icon_alignment=”left” module_class=”qusd-slider-row” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Poppins|700|||||||” header_font_size=”40px” header_line_height=”52px” body_text_align=”left” body_font_size=”18px” background_color=”#FFFFFF” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/08\/30154133\/Howitworks_Background_Desktop-scaled.webp” custom_margin=”22px||||false|false” custom_padding=”24px|32px|130px|32px|false|true” animation=”off” hover_transition_duration=”0ms” header_font_size_tablet=”” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”32px” header_line_height_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”18px” body_font_size_last_edited=”on|phone” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset3″ box_shadow_blur=”63px” box_shadow_spread=”5px” box_shadow_color=”#ede9f6″ image_max_width_tablet=”” image_max_width_phone=”141px” image_max_width_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

How much more time each day kids globally spent playing Roblox on desktop compared with mobile.<\/span>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”19px||3px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][qusd_button button_text=”Download full report” tracking_id=”ADR_2025_EN_landing” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||32px||false|false” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/15090129\/ADR_2025_EN-2.pdf” link_option_url_new_window=”on” custom_css_main_element=”display: flex;||flex-direction: row;||justify-content: center;” locked=”off” global_colors_info=”{}”][\/qusd_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|on” admin_label=”H1 & H2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”24px||44px||false|false” custom_padding_tablet=”24px||44px||false|false” custom_padding_phone=”32px||0px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.20.4″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”5px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”24px” text_orientation=”center” max_width=”812px” module_alignment=”center” custom_margin=”||64px||false|false” text_font_last_edited=”off|phone” text_font_size_phone=”18px” text_line_height_phone=”24px” global_colors_info=”{}”]<\/p>\n

Featuring global insights on children’s app and AI usage, the day-to-day challenges of digital parenting, and strategies for parents to help reduce the pressures, Qustodio\u2019s 7th annual report explores children\u2019s online experiences and digital safety in 2025.<\/span><\/span><\/p>\n

[\/et_pb_text][qusd_button button_text=”Read the report” full_width=”on” tracking_id=”ADR_2025_EN_landing” size_phone=”x-large” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||32px||false|false” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/15090129\/ADR_2025_EN-2.pdf” link_option_url_new_window=”on” custom_css_main_element=”display: flex;||flex-direction: row;||justify-content: center;” global_colors_info=”{}”][\/qusd_button][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||56px||false|false” global_colors_info=”{}”]<\/p>\n

*Report available in English<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Digital age” _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09182140\/Key-findings-from-the-report-background-desktop-scaled.png” background_enable_image=”on” custom_margin=”0px||||false|false” custom_padding=”0px||48px||false|false” custom_padding_phone=”8px||0px||false|false” bottom_divider_height=”20px” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”8px||4px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”72px||||false|false” text_font_size_phone=”32px” text_line_height_phone=”40px” global_colors_info=”{}”]<\/p>\n

Key findings from the report<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ use_custom_gutter=”on” module_class=”qusd-slider-row” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” width=”100%” custom_padding=”40px|40px|80px|40px|false|false” border_radii=”off|||10px|10px” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”12 years” image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09183320\/Check-icon.png” image_icon_width=”45%” icon_alignment=”left” module_class=”qusd-slider-row” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Poppins|700|||||||” header_font_size=”40px” header_line_height=”52px” body_text_align=”left” body_font_size=”18px” background_color=”#FFFFFF” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/08\/30154133\/Howitworks_Background_Desktop-scaled.webp” custom_margin=”22px||||false|false” custom_padding=”24px|32px|80px|32px|false|true” animation=”off” hover_transition_duration=”0ms” header_font_size_tablet=”” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”32px” header_line_height_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”18px” body_font_size_last_edited=”on|phone” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset3″ box_shadow_blur=”63px” box_shadow_spread=”5px” box_shadow_color=”#ede9f6″ image_max_width_tablet=”” image_max_width_phone=”141px” image_max_width_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The most common age parents gave their child their first smartphone, followed by 21% of 11-year-olds.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”x3″ image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09183318\/ChatGPT-icon.png” image_icon_width=”45%” icon_alignment=”left” module_class=”qusd-slider-row” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Poppins|700|||||||” header_font_size=”40px” header_line_height=”52px” body_text_align=”left” body_font_size=”18px” background_color=”#FFFFFF” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/08\/30154133\/Howitworks_Background_Desktop-scaled.webp” custom_margin=”22px||||false|false” custom_padding=”24px|32px|80px|32px|false|true” animation=”off” hover_transition_duration=”0ms” header_font_size_tablet=”” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”32px” header_line_height_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”18px” body_font_size_last_edited=”on|phone” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset3″ box_shadow_blur=”63px” box_shadow_spread=”5px” box_shadow_color=”#ede9f6″ image_max_width_tablet=”” image_max_width_phone=”141px” image_max_width_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

The increase of children using the ChatGPT app around the world, with use tripling from 9% of kids to 30% globally.<\/span>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”16 years” image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09183324\/Hashtag-icon.png” image_icon_width=”45%” icon_alignment=”left” module_class=”qusd-slider-row” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Poppins|700|||||||” header_font_size=”40px” header_line_height=”52px” body_text_align=”left” body_font_size=”18px” background_color=”#FFFFFF” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/08\/30154133\/Howitworks_Background_Desktop-scaled.webp” custom_margin=”22px||||false|false” custom_padding=”24px|32px|80px|32px|false|true” animation=”off” hover_transition_duration=”0ms” header_font_size_tablet=”” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”32px” header_line_height_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”18px” body_font_size_last_edited=”on|phone” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset3″ box_shadow_blur=”63px” box_shadow_spread=”5px” box_shadow_color=”#ede9f6″ image_max_width_tablet=”” image_max_width_phone=”141px” image_max_width_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The age most parents in the US, Brazil, the UK, Spain, and Australia felt was most appropriate for children to start using social media.<\/span>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”2.2 hours” image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09183329\/TikTok-icon.png” image_icon_width=”45%” icon_alignment=”left” module_class=”qusd-slider-row” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Poppins|700|||||||” header_font_size=”40px” header_line_height=”52px” body_text_align=”left” body_font_size=”18px” background_color=”#FFFFFF” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/08\/30154133\/Howitworks_Background_Desktop-scaled.webp” custom_margin=”22px||||false|false” custom_padding=”24px|32px|100px|32px|false|true” animation=”off” hover_transition_duration=”0ms” header_font_size_tablet=”” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”32px” header_line_height_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”18px” body_font_size_last_edited=”on|phone” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset3″ box_shadow_blur=”63px” box_shadow_spread=”5px” box_shadow_color=”#ede9f6″ image_max_width_tablet=”” image_max_width_phone=”141px” image_max_width_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

The average daily time kids around the world spent on TikTok. The app\u2019s heaviest users for 2025 were in the US, rising to an average of 2.5 hours.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”-16%” image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09183322\/Clock-icon.png” image_icon_width=”45%” icon_alignment=”left” module_class=”qusd-slider-row” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Poppins|700|||||||” header_font_size=”40px” header_line_height=”52px” body_text_align=”left” body_font_size=”18px” background_color=”#FFFFFF” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/08\/30154133\/Howitworks_Background_Desktop-scaled.webp” custom_margin=”22px||||false|false” custom_padding=”24px|32px|80px|32px|false|true” animation=”off” hover_transition_duration=”0ms” header_font_size_tablet=”” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”32px” header_line_height_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”18px” body_font_size_last_edited=”on|phone” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset3″ box_shadow_blur=”63px” box_shadow_spread=”5px” box_shadow_color=”#ede9f6″ image_max_width_tablet=”” image_max_width_phone=”141px” image_max_width_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

The dip in time kids spent on communication apps such as Snapchat, WhatsApp, and Discord globally, versus a +16% increase in time spent on social media apps.<\/span>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”+1 hour” image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09183326\/Roblox-icon.png” image_icon_width=”45%” icon_alignment=”left” module_class=”qusd-slider-row” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Poppins|700|||||||” header_font_size=”40px” header_line_height=”52px” body_text_align=”left” body_font_size=”18px” background_color=”#FFFFFF” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2024\/08\/30154133\/Howitworks_Background_Desktop-scaled.webp” custom_margin=”22px||||false|false” custom_padding=”24px|32px|130px|32px|false|true” animation=”off” hover_transition_duration=”0ms” header_font_size_tablet=”” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”32px” header_line_height_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”18px” body_font_size_last_edited=”on|phone” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset3″ box_shadow_blur=”63px” box_shadow_spread=”5px” box_shadow_color=”#ede9f6″ image_max_width_tablet=”” image_max_width_phone=”141px” image_max_width_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

How much more time each day kids globally spent playing Roblox on desktop compared with mobile.<\/span>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||56px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][qusd_button button_text=”Download full report” tracking_id=”ADR_2025_EN_landing” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||32px||false|false” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/15090129\/ADR_2025_EN-2.pdf” link_option_url_new_window=”on” custom_css_main_element=”display: flex;||flex-direction: row;||justify-content: center;” locked=”off” global_colors_info=”{}”][\/qusd_button][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

*Download available in English only<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Research by app category” module_id=”research-by-app” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_color=”on” custom_padding=”109px||48px||false|false” da_popup_slug=”research-by-app” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”19px||4px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”40px” header_3_font=”Poppins||||||||” header_3_font_size=”16px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”22px” global_colors_info=”{}”]<\/p>\n

Looking back together<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”24px||||false|false” global_colors_info=”{}”]<\/p>\n

How did children, their parents, and guardians experience the digital world in 2025? Explore the results for each chapter of our research below.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”6px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”40px” header_3_font=”Poppins||||||||” header_3_font_size=”16px” custom_margin=”||48px||false|false” custom_padding=”||0px||false|false” text_font_phone=”Poppins|700|||||||” text_font_size_phone=”32px” text_line_height_phone=”40px” global_colors_info=”{}”]<\/p>\n

Looking back together<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”48px||||false|false” custom_padding=”||||false|false” text_font_size_phone=”18px” text_line_height_phone=”24px” global_colors_info=”{}”]<\/p>\n

How did children, their parents, and guardians experience the digital world in 2025? Explore the results for each chapter of our research below.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”7px||7px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][qusd_tabs alignment=”centered” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][qusd_tab_item tab_text=”AI” content_id=”tab-ai” show_icon=”off” _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” width=”10%” global_colors_info=”{}”][\/qusd_tab_item][qusd_tab_item tab_text=”Online video” content_id=”tab-online-video” show_icon=”off” font_awesome_icon=”far fa-play-circle” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/qusd_tab_item][qusd_tab_item tab_text=”Social media” content_id=”tab-social-media” show_icon=”off” font_awesome_icon=”fas fa-hashtag” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/qusd_tab_item][qusd_tab_item tab_text=”Gaming” content_id=”tab-gaming” show_icon=”off” font_awesome_icon=”far fa-gamepad” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/qusd_tab_item][qusd_tab_item tab_text=”Educational” content_id=”tab-education” show_icon=”off” font_awesome_icon=”far fa-backpack” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/qusd_tab_item][qusd_tab_item tab_text=”Communication” content_id=”tab-communication” show_icon=”off” font_awesome_icon=”fas fa-mobile-alt” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/qusd_tab_item][qusd_tab_item tab_text=”Digital parenting” content_id=”tab-digital-parenting” show_icon=”off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/qusd_tab_item][\/qusd_tabs][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”COMMUNICATION” module_id=”tab-ai” _builder_version=”4.27.4″ _module_preset=”09bd39ff-8c56-463f-ba52-4e89a438e899″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09190449\/AI-Thumbnail-Desktop.png” alt=”Communication” title_text=”AI Thumbnail Desktop” align=”right” disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” max_width=”90%” custom_margin=”-35px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”46px||22px||false|false” global_colors_info=”{}”]<\/p>\n

AI<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” max_width=”400px” custom_margin=”35px||||false|false” locked=”off” global_colors_info=”{}”]As the use of AI expands, more than half (55%) of parents stated their child uses AI tools for homework, and almost half (48%) use AI to get advice. In 2025, almost 1 in 3 kids used the ChatGPT app, up from just 1 in 11 in 2024. Use of the ChatGPT website rose even more sharply: in 2024, chatgpt.com was the 18th most accessed website among kids, while in 2025 it became the 5th.<\/span>[\/et_pb_text][qusd_button button_text=”Find out more” size=”large” tracking_id=”EN_2025_AI_CTA” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”24px||||false|false” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/15090129\/ADR_2025_EN-2.pdf#page=24″ link_option_url_new_window=”on” global_colors_info=”{}”][\/qusd_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”ONLINE VIDEO” module_id=”tab-online-video” _builder_version=”4.20.4″ _module_preset=”09bd39ff-8c56-463f-ba52-4e89a438e899″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09190519\/Online-Video-Thumbnail-Desktop.png” alt=”Online video” title_text=”Online Video Thumbnail Desktop” align=”right” disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” max_width=”90%” custom_margin=”-35px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”46px||22px||false|false” global_colors_info=”{}”]<\/p>\n

Online video<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” max_width=”400px” custom_margin=”35px||||false|false” locked=”off” global_colors_info=”{}”]Despite having more content than ever to choose from, the average time kids spent on video apps in 2025 fell by 4 minutes per day compared to 2024. When it came to global popularity, YouTube remained the most-widely used video app, trailed by Netflix, Disney+, Amazon Prime, YouTube Kids, and Twitch.<\/span>[\/et_pb_text][qusd_button button_text=”Find out more” size=”x-large” tracking_id=”EN_2025_online_video_CTA” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”24px||||false|false” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/15090129\/ADR_2025_EN-2.pdf#page=33″ link_option_url_new_window=”on” global_colors_info=”{}”][\/qusd_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”SOCIAL MEDIA” module_id=”tab-social-media” _builder_version=”4.24.0″ _module_preset=”09bd39ff-8c56-463f-ba52-4e89a438e899″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09190525\/Social-Media-Thumbnail-Desktop.png” alt=”Social media” title_text=”Social Media Thumbnail Desktop” align=”right” disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” max_width=”90%” custom_margin=”-35px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”46px||22px||false|false” global_colors_info=”{}”]<\/p>\n

Social media<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” max_width=”400px” custom_margin=”35px||||false|false” custom_padding=”||0px|||” locked=”off” global_colors_info=”{}”]From takeovers to AI video creation, the faces and algorithms behind social media changed dramatically over 2025 – but the king of content, short-form video, still held strong. In the face of bans and challenges, kids still managed to up their time on TikTok over the year by 10%, while its popularity stronghold began to slip, as Instagram became the most-turned to social platform for children in 2025.<\/span>[\/et_pb_text][qusd_button button_text=”Find out more” size=”x-large” tracking_id=”EN_2025_social_media_CTA” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”24px||||false|false” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/15090129\/ADR_2025_EN-2.pdf#page=41″ link_option_url_new_window=”on” global_colors_info=”{}”][\/qusd_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”GAMING” module_id=”tab-gaming” _builder_version=”4.20.4″ _module_preset=”09bd39ff-8c56-463f-ba52-4e89a438e899″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09190513\/Gaming-Thumbnail-Desktop.png” alt=”Gaming” title_text=”Gaming Thumbnail Desktop” align=”right” disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” max_width=”90%” custom_margin=”-35px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”46px||22px||false|false” global_colors_info=”{}”]<\/p>\n

Gaming<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” max_width=”400px” custom_margin=”35px||||false|false” locked=”off” global_colors_info=”{}”]Roblox remained the most popular gaming app on both mobile and desktop in 2025, with kids spending a global average of 1 hour and 16 minutes per day on the mobile app and 2 hours and 17 minutes on the desktop app. Despite this, the average time spent on gaming apps overall declined in 2025, as kids spent 5 minutes less per day on mobile and 10 minutes less playing games on desktop.<\/span>[\/et_pb_text][qusd_button button_text=”Find out more” size=”x-large” tracking_id=”EN_2025_gaming_CTA” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”24px||||false|false” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/15090129\/ADR_2025_EN-2.pdf#page=49″ link_option_url_new_window=”on” global_colors_info=”{}”][\/qusd_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”EDUCATION” module_id=”tab-education” _builder_version=”4.20.4″ _module_preset=”09bd39ff-8c56-463f-ba52-4e89a438e899″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09190508\/Education-Thumbnail-Desktop.png” alt=”Education” title_text=”Education Thumbnail Desktop” align=”right” disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” max_width=”90%” custom_margin=”-35px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”46px||22px||false|false” global_colors_info=”{}”]<\/p>\n

Education<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” max_width=”400px” custom_margin=”35px||||false|false” global_colors_info=”{}”]Educational apps played a small but steady role in children\u2019s lives outside school. Kid-favorite tools like Duolingo, Photomath and Quizlet were used for just minutes a day, while gamified educational apps such as Minecraft: Education naturally racked up much more play time. AI tools, such as homework helpers and study aids, featured in kids’ educational top picks across the world..<\/span>[\/et_pb_text][qusd_button button_text=”Find out more” size=”x-large” tracking_id=”EN_2025_education_CTA” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”24px||||false|false” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/15090129\/ADR_2025_EN-2.pdf#page=64″ link_option_url_new_window=”on” global_colors_info=”{}”][\/qusd_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”COMMUNICATION” module_id=”tab-communication” _builder_version=”4.20.4″ _module_preset=”09bd39ff-8c56-463f-ba52-4e89a438e899″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09190454\/Communication-Thumbnail-Desktop.png” alt=”Communication” title_text=”Communication Thumbnail Desktop” align=”right” disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” max_width=”90%” custom_margin=”-35px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”46px||22px||false|false” global_colors_info=”{}”]<\/p>\n

Communication<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” max_width=”400px” custom_margin=”35px||||false|false” locked=”off” global_colors_info=”{}”]As online chatting, video messaging, and group chats evolve across different platforms, children don’t need to turn to separate communication apps as much as they once did. Perhaps for this reason, the time kids spent chatting on communication apps like WhatsApp and Snapchat slipped over 2025, with kids turning to feed-based platforms with built-in message features, like TikTok and Instagram.<\/span>[\/et_pb_text][qusd_button button_text=”Find out more” size=”x-large” tracking_id=”EN_2025_communication_CTA” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”24px||||false|false” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/15090129\/ADR_2025_EN-2.pdf#page=73″ link_option_url_new_window=”on” global_colors_info=”{}”][\/qusd_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”COMMUNICATION” module_id=”tab-digital-parenting” _builder_version=”4.27.4″ _module_preset=”09bd39ff-8c56-463f-ba52-4e89a438e899″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09190500\/Digital-Parenting-Thumbnail-Desktop.png” alt=”Communication” title_text=”Digital Parenting Thumbnail Desktop” align=”right” disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” max_width=”90%” custom_margin=”-35px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”46px||22px||false|false” global_colors_info=”{}”]<\/p>\n

Digital parenting<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” max_width=”400px” custom_margin=”35px||||false|false” locked=”off” global_colors_info=”{}”]As the debate over children and phones, social media, and technology continued, families were caught in the middle with few clear answers. In 2025, the most common age parents gave their child a phone was at 12, while most kids accessed social media at 13. Despite this, parents think differently about what the “right” age should be – in almost every country, parents asserted that 16 should be the limit for kids using social media.<\/span><\/span><\/span>[\/et_pb_text][qusd_button button_text=”Find out more” size=”x-large” tracking_id=”EN_2025_digital_parenting_CTA” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”24px||||false|false” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/15090129\/ADR_2025_EN-2.pdf#page=8″ link_option_url_new_window=”on” global_colors_info=”{}”][\/qusd_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” module_class=”qusd-slider-row” _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09192331\/Featuring-guidance-Background-Desktop.png” background_enable_image=”on” background_size=”stretch” min_height=”989px” custom_margin=”-13px|||||” custom_padding=”3px||0px||false|false” custom_padding_phone=”24px||2px||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”184px|auto|80px|auto|false|false” custom_padding=”10px||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”40px” text_line_height=”48px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Featuring guidance
from expert contributors<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|130px||130px||true” global_colors_info=”{}”]<\/p>\n

Lost in the scroll was shaped in collaboration with leading experts who work every day to improve children\u2019s online safety and wellbeing. Drawing on their insight and experience, the report features practical guides for parents on digital safety – from navigating AI companions to helping teens build healthier social media habits.<\/span><\/span><\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.4″ _module_preset=”default” width=”92%” custom_margin=”|||auto|false|false” custom_padding=”2px||115px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09192338\/Teodora.png” title_text=”Teodora” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”30%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Teodora Pavkovic
Director of Wellbeing and Parent Advocacy, Qustodio<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” width=”100%” global_colors_info=”{}”] A certified digital wellness educator with over a decade of experience in psychology, coaching, and child development, Teodora supports parents, teachers, and schools on mental health and responsible technology use.<\/span><\/span><\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/15090129\/ADR_2025_EN-2.pdf#page=31″ global_colors_info=”{}”]<\/p>\n

Read: AI companions and your child<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09192340\/Yasmin.png” title_text=”Yasmin” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”30%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Yasmin London
\nQoria Global Online
\nSafety Expert<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” width=”100%” custom_margin=”||15px|||” locked=”off” global_colors_info=”{}”] As a cyber safety and resilience expert, former police officer and youth liaison specialist Yasmin brings a rare frontline perspective to the challenges of online harm. Her expertise spans online safety education, technology law, and youth wellbeing.<\/span><\/span><\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/15090129\/ADR_2025_EN-2.pdf#page=63″ locked=”off” global_colors_info=”{}”]<\/p>\n

Read: Understanding in-game chat and its risks<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09192336\/Nicole.png” title_text=”Nicole” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”30%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Dr. Nicole Beurkens
\nChild
\npsychologist<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” width=”100%” locked=”off” global_colors_info=”{}”]Holistic child psychologist with over 25 years of experience supporting children, young adults, and families. Dr. Beurkens is also a best-selling author and sought-after speaker, sharing practical approaches to help children reach their highest potential.<\/span><\/span><\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/15090129\/ADR_2025_EN-2.pdf#page=17″ locked=”off” global_colors_info=”{}”]<\/p>\n

Read: Getting your child their first phone<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09192334\/Gloria.png” title_text=”Gloria” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”30%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Gloria R. Ben
\nPsychologist &
\nneuropsychologist<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” width=”100%” locked=”off” global_colors_info=”{}”]<\/p>\n

As director of Desarrollarte, a psychology and educational development center, Gloria leads comprehensive interventions for children and teens, and is a specialist in neuropsychological evaluation for specific educational support needs.<\/span><\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/15090129\/ADR_2025_EN-2.pdf#page=80″ locked=”off” global_colors_info=”{}”]<\/p>\n

Read: Navigating disappearing messages<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” module_class=”qusd-slider-row” _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/12115300\/Featuring-guidance-Background-Mobile.png” background_enable_image=”on” background_size=”stretch” min_height=”989px” custom_margin=”-13px|||||” custom_padding=”70px||0px||false|false” custom_padding_phone=”5px||2px||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”91%” custom_margin=”72px|auto|27px|auto|false|false” custom_padding=”10px||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”40px” text_line_height=”48px” text_orientation=”center” text_font_size_phone=”32px” text_line_height_phone=”40px” global_colors_info=”{}”]Featuring guidance
\nfrom expert contributors<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|5px||5px||true” global_colors_info=”{}”]<\/p>\n

Lost in the scroll was shaped in collaboration with leading experts who work every day to improve children\u2019s online safety and wellbeing. Drawing on their insight and experience, the report features practical guides for parents on digital safety – from navigating AI companions to helping teens build healthier social media habits.<\/span><\/span><\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ module_class=”qusd-slider-row” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|||auto|false|false” custom_padding=”2px|||||” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09192338\/Teodora.png” title_text=”Teodora” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”30%” max_width=”20%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” width=”100%” global_colors_info=”{}”]<\/p>\n

Teodora Pavkovic
Director of Wellbeing and Parent Advocacy, Qustodio<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” width=”100%” global_colors_info=”{}”] A certified digital wellness educator with over a decade of experience in psychology, coaching, and child development, Teodora supports parents, teachers, and schools on mental health and responsible technology use.<\/span><\/span><\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/15090129\/ADR_2025_EN-2.pdf#page=31″ global_colors_info=”{}”]<\/p>\n

Read: AI companions and your child<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09192340\/Yasmin.png” title_text=”Yasmin” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”30%” max_width=”20%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Yasmin London
\nQoria Global Online
\nSafety Expert<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” width=”100%” custom_margin=”||15px|||” locked=”off” global_colors_info=”{}”] As a cyber safety and resilience expert, former police officer and youth liaison specialist Yasmin brings a rare frontline perspective to the challenges of online harm. Her expertise spans online safety education, technology law, and youth wellbeing.<\/span><\/span><\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/15090129\/ADR_2025_EN-2.pdf#page=63″ locked=”off” global_colors_info=”{}”]<\/p>\n

Read: Understanding in-game chat and its risks<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09192336\/Nicole.png” title_text=”Nicole” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”30%” max_width=”20%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Dr. Nicole Beurkens
\nChild psychologist<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” width=”100%” locked=”off” global_colors_info=”{}”]Holistic child psychologist with over 25 years of experience supporting children, young adults, and families. Dr. Beurkens is also a best-selling author and sought-after speaker, sharing practical approaches to help children reach their highest potential.<\/span><\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/15090129\/ADR_2025_EN-2.pdf#page=17″ locked=”off” global_colors_info=”{}”]<\/p>\n

Read: Getting your child their first phone<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09192334\/Gloria.png” title_text=”Gloria” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”30%” max_width=”20%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Gloria R. Ben
\nPsychologist & neuropsychologist<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” width=”100%” locked=”off” global_colors_info=”{}”] As director of Desarrollarte, a psychology and educational development center, Gloria leads comprehensive interventions for children and teens, and is a specialist in neuropsychological evaluation for specific educational support needs.<\/span><\/span><\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” link_option_url=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/15090129\/ADR_2025_EN-2.pdf#page=80″ locked=”off” global_colors_info=”{}”]<\/p>\n

Read: Navigating disappearing messages<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” disabled_on=”off|off|on” _builder_version=”4.27.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/12120904\/Divider-Mobile.png” title_text=”Divider Mobile” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||12px||false|false” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09195832\/Divider-Desktop.png” title_text=”Divider Desktop” disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” module_class=”qusd-slider-row” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” background_size=”stretch” min_height=”808px” custom_margin=”-13px|||||” custom_padding=”70px||0px||false|false” custom_padding_phone=”6px||2px||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”45px|auto|3px|auto|false|false” custom_padding=”10px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”40px” text_line_height=”48px” text_orientation=”center” custom_margin=”||||false|false” text_line_height_phone=”40px” global_colors_info=”{}”]<\/p>\n

About Qustodio’s research<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/12120556\/About-Qustodio-Research-image-mobile.png” title_text=”About Qustodio Research image mobile” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|0px||0px||true” global_colors_info=”{}”]<\/p>\n

Since 2019 we have examined and explored how young people use technology, reporting on the apps children turn to for learning, play, and connection. <\/span><\/p>\n

Visit our full research library to dive deeper into the trends and insights shaping children’s digital lives.<\/span><\/p>\n

[\/et_pb_text][qusd_button button_text=”See more research” size=”x-large” full_width=”on” tracking_id=”EN_2025_research_CTA” size_phone=”x-large” _builder_version=”4.27.4″ _module_preset=”default” link_option_url=”https:\/\/www.qustodio.com\/en\/research\/” global_colors_info=”{}”][\/qusd_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” module_class=”qusd-slider-row” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f8fafd” background_enable_color=”on” background_size=”stretch” min_height=”716px” custom_margin=”-13px|||||” custom_padding=”68px||0px||false|false” custom_padding_phone=”24px||2px||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px|auto|64px|auto|false|false” custom_padding=”10px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/static.qustodio.com\/public-site\/uploads\/2026\/01\/09195707\/About-Qustodio-research-image-desktop.png” title_text=”About Qustodio research image desktop” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Poppins|700|||||||” text_font_size=”40px” text_line_height=”48px” text_orientation=”center” custom_margin=”120px|||||” global_colors_info=”{}”]<\/p>\n

About Qustodio’s research<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|0px||0px||true” global_colors_info=”{}”]<\/p>\n

Since 2019 we have examined and explored how young people use technology, reporting on the apps children turn to for learning, play, and connection. <\/span><\/p>\n

Visit our full research library to dive deeper into the trends and insights shaping children’s digital lives.<\/span><\/p>\n

[\/et_pb_text][qusd_button button_text=”See more research” size=”x-large” tracking_id=”EN_2025_research_CTA” _builder_version=”4.27.4″ _module_preset=”default” link_option_url=”https:\/\/www.qustodio.com\/en\/research\/” global_colors_info=”{}”][\/qusd_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

QUSTODIO ANNUAL REPORT 2025Lost in the scrollParenting algorithms, apps, and AI in an online ageFeaturing global insights on children’s app and AI usage, the day-to-day challenges of digital parenting, and strategies for parents to help reduce the pressures, Qustodio\u2019s 7th annual report explores children\u2019s online experiences and digital safety in 2025.

\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
\n\t\t\t\t\t\n\n\n\t\n\t\t”Read\t<\/span>\n\n<\/a>\n\n\n\n\t\n\t\t”Read\t<\/span>\n\n<\/a>\n\n\n\n\t\n\t\t”Read\t<\/span>\n\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":35,"featured_media":99393,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-98347","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nLost in the Scroll | Qustodio<\/title>\n<meta name=\"description\" content=\"Featuring global insights on app, AI usage, and digital parenting, Qustodio\u2019s 7th annual report explores children's online experiences and digital safety in 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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