{"id":81568,"date":"2025-01-21T14:00:46","date_gmt":"2025-01-21T14:00:46","guid":{"rendered":"https:\/\/www.qustodio.com\/?post_type=researches&#038;p=81568"},"modified":"2025-11-20T10:20:45","modified_gmt":"2025-11-20T10:20:45","slug":"qustodio-releases-2024-annual-report","status":"publish","type":"researches","link":"https:\/\/www.qustodio.com\/en\/research\/qustodio-releases-2024-annual-report\/","title":{"rendered":"Qustodio releases 2024 report on kids&#8217; app usage, The Digital Dilemma: Childhood at a Crossroads"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/20135418\/2025-01-PR-ADR-Hero_EN.jpg&#8221; alt=&#8221;apps through the ages how gen alpha and gen z are using their phones&#8221; title_text=&#8221;2025-01 %91PR%93 ADR Hero_EN&#8221; force_fullwidth=&#8221;on&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||24px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-80px|||||&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Today, Qustodio released its 6th annual data report on children\u2019s app usage, titled <i>The Digital Dilemma: Childhood at a Crossroads.<\/i> The report analyzes global technology habits among children in 2024, uncovering key trends in screen time, social media, communication apps, mobile gaming, video streaming, online education, and artificial intelligence tools.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The comprehensive study is based on device data collected from over 400,000 family homes in five major world markets: the US, UK, France, Spain, and Australia; along with 10,000 schools in the US, UK, and Australia. In addition to revealing the apps most favored by children and the screen time spent on them, the report includes insights from over 2,000 parents who shared the challenges they faced during a transformative year defined by growing resistance to children&#8217;s use of devices and social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some key findings include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kids spent a global average of 2 hours per day on TikTok in 2024, <\/b><span style=\"font-weight: 400;\">marking a 7% increase compared to 2023. Children in the UK and the US spent the most time on the platform, averaging 134 and 132 mins\/day, respectively.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Global Instagram use rose by 25%, <\/b><span style=\"font-weight: 400;\">with kids spending 79 mins\/day on the platform in 2024, up from 63 in 2023. The biggest users were kids in the US who were on Instagram for 89 mins\/day.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kids globally spent 4.1x more time communicating on Snapchat than on WhatsApp<\/b><span style=\"font-weight: 400;\">. Worldwide Snapchat use hit 78 mins\/day and rose to 97 mins in the UK and 90 in the US.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>With 86 mins\/day, kids in the US watched the most YouTube out of the countries analyzed<\/b><span style=\"font-weight: 400;\">. For every hour Spanish kids spent on YouTube, kids in the US spent almost 2.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The US also led the way in Roblox playtime: <\/span><b>Kids in the US spent over 2.5 hours on average daily on the game, <\/b><span style=\"font-weight: 400;\">representing a 9% increase on the previous year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Almost a third (29%) of parents gave their kids their first smartphone at 12, but 16% gave them one at 10 or younger<\/b><span style=\"font-weight: 400;\">. With many of these parents citing how challenging the experience was of giving their child their first smartphone, almost half (49%) would change the age they first introduced their child to one.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">\u201c2024 marked a pivotal year for children\u2019s device use and online safety, especially regarding social media. We\u2019ve seen that no single solution fits all families and that the path to digital wellbeing is far from easy,\u201d <\/span><\/i><span style=\"font-weight: 400;\">says Viktorija Miliajeva, Qustodio CEO. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cHowever, we are more confident than ever that a holistic approach, consisting of open conversation, education, and mindful monitoring, can help children enjoy the benefits of technology while preparing them to face its challenges. A brighter and safer digital future is within our grasp.\u201d<\/span><\/i><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e8fff7&#8243; width=&#8221;60%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;|26px||26px|false|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||32px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">To read the full 2024 report on children&#8217;s app habits, <strong>download the PDF of &#8220;The Digital Dilemma: Childhood at a Crossroads&#8221; below.<\/strong><\/p>\n<p>[\/et_pb_text][qusd_button button_text=&#8221;Read full report&#8221; admin_label=&#8221;Button&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;30%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;70%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; link_option_url=&#8221;https:\/\/static.qustodio.com\/public-site\/uploads\/2025\/01\/16120043\/Digital_Dilemma_2024_Qustodio_Data_Report.pdf&#8221; link_option_url_new_window=&#8221;on&#8221; custom_css_main_element=&#8221;display: flex;||flex-direction: row;||justify-content: center;&#8221; global_colors_info=&#8221;{}&#8221;][\/qusd_button][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">For enquiries and interview requests regarding this report, contact <\/span><a href=\"mailto:press@qustodio.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">press@qustodio.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"author":8,"featured_media":81636,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"research\/category":[619],"class_list":["post-81568","researches","type-researches","status-publish","has-post-thumbnail","hentry","research_categories-investigations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qustodio releases 2024 report on kids&#039; app usage, The Digital Dilemma: Childhood at a Crossroads | Qustodio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qustodio.com\/en\/research\/qustodio-releases-2024-annual-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qustodio releases 2024 report on kids&#039; app usage, The Digital Dilemma: Childhood at a Crossroads\" \/>\n<meta property=\"og:description\" content=\"Today, Qustodio released its 6th annual data report on children\u2019s app usage, titled The Digital Dilemma: Childhood at a Crossroads. 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